12pm - 1pm

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C. Doe

2016 Mobile Ad Summit
Saturday
, 
July
 
30
 at 
7:00pm
 
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R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

David Doe

Designer - Redshoe

2x4:

An Innovation Forum at the Barnes Foundation

Saturday
, 
July
 
30
 at 
7:00pm
 
FREE - RSVP
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splash

How can we grow our audience to be reflective of Philadelphia?

CEO, Art Director, Creative Director, co-Founder

2x4 is an annual event that brings together two thought leaders from the Philadelphia community and four students from Drexel's ExCITe Center to explore a big-picture issue facing the Barnes Foundation. 

Audience development is a central part of the Barnes Foundation's strategic plan. Through 2x4, we'll explore the need to expand our audiences. The team assembled will be working together prior to the event to develop responses to this challenge. Join us for a discussion with the students and thought leaders to hear about their findings, moderated by Thom Collins, Executive Director and President of the Barnes Foundation.

 

As part of this program, we are releasing data from a survey commissioned by the Barnes Foundation from Temple University's Institute for Survey Research. Our goal in commissioning the survey was to understand how knowledge and perceptions of the Barnes vary throughout Philadelphia by zip code.

 

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

2 Philadelphia Thought Leaders

Maria G. Arias

Vice President of Diversity and Inclusion for Comcast Corporation

Maria G. Arias is the Vice President of Diversity and Inclusion for Comcast Corporation. She leads the strategic planning and implementation of diversity and inclusion initiatives across corporate governance, workforce, supplier diversity, programming, and community investment, and is one of the company’s highest ranking Latina leaders. In her role, she also manages Comcast NBCUniversal’s external Joint Diversity Advisory Council (JDC), comprised of over 40 national leaders in business, politics, and civil rights.

Siobhan Reardon

President and Director of the Free Library of Philadelphia

Since joining the Free Library in 2008, Siobhan Reardon’s vision for the future—Building Inspiration: 21st Century Libraries Initiative—includes the launch of a new model of service wherein neighborhood libraries will undergo physical and programmatic changes to directly respond to and meet the needs of the surrounding neighborhood. The initative also includes the renovation and reimagining of the Parkway Central Library.

4 Drexel University Students from the ExCITe Center

Nicole Feller-Johnson

MS, Design Research/Fashion

Maren Larsen

BS, Custom Design - Digital Journalism

Thanh (My) Nguyen

MS, Design Research

Kenneth Nimley

PhD, Information Science

Our Partners

Drexel ExCITe Center

The Expressive and Creative Interaction Technologies (ExCITe) Center was established in 2013 as a University-wide strategic initiative for research innovation. The Center pursues activities at the intersection of Technology, Design, and Entrepreneurship, a reframing of Drexel’s founding pillars of Art, Science, and Industry for the modern age. The highly multidisciplinary approach of ExCITe employs a diversity of perspectives to foster creativity, personal expression, curiosity, and collaboration.


BeHeardPhilly

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Our Partner

Starting your own business and picking the right niche in no time

Drexel ExCITe Center

The Expressive and Creative Interaction Technologies (ExCITe) Center was established in 2013 as a University-wide initiative for research innovation. The Center pursues activities at the intersection of Technology, Design, and Entrepreneurship, a reframing of Drexel’s founding pillars of Art, Science, and Industry for the modern age. ExCITe is focused on inspiring transdisciplinary research and discovery connecting technology and communities.

Our Data

Starting your own business and picking the right niche in no time

BeHeardPhilly

BeHeardPhilly is a civic engagement and community access tool used to understand the opinions, thoughts, and activities of Philadelphia residents. At its core, it is a group of community members who have “opted in” and agreed to take surveys and participate in ongoing research, driven by local government as well as nonprofit organizations and initiatives. It is a cost-effective and convenient resource for conducting social science or public opinion research in the City of Philadelphia. BeHeardPhilly is owned, managed, and operated by the Institute for Survey Research at Temple University.

Our Sponsor

Starting your own business and picking the right niche in no time

Drexel University LeBow College of Business

Drexel University’s LeBow College of Business connects the latest research and experiential learning opportunities with the challenges facing today’s business leaders.  LeBow also values civic engagement, cross-sector collaboration, and strategic design that benefits both global and local communities. 


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Our Sponsor

2x4: An Innovation Forum at the Barnes Foundation is sponsored by Drexel University LeBow College of Business.

Our Sponsor

2x4: An Innovation Forum at the Barnes Foundation is sponsored by Drexel University LeBow College of Business.

Drexel ExCITe Center

The Expressive and Creative Interaction Technologies (ExCITe) Center was established in 2013 as a University-wide initiative for research innovation. The Center pursues activities at the intersection of Technology, Design, and Entrepreneurship, a reframing of Drexel’s founding pillars of Art, Science, and Industry for the modern age. ExCITe is focused on inspiring transdisciplinary research and discovery connecting technology and communities.

Sign up for this free event.

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